Enable developers to offer upgrade pricing for major app updates, allowing users to purchase significant new versions at a discount from the full price while maintaining their purchase history and app continuity.

Currently, the App Store's subscription-only model for ongoing revenue forces many developers into subscription models even when their apps don't naturally fit that pattern. This creates a poor user experience and limits developer flexibility.

Read more about the challenges with subscription-based apps: Subscription-Based Apps

Traditional upgrade pricing would:

• Allow developers to offer major updates as paid upgrades
• Let users choose between keeping their current version or upgrading
• Provide a middle ground between one-time purchases and recurring subscriptions
• Reduce the pressure to move apps to subscription models unnecessarily